Friday, February 11, 2011

This Is Why Racism Hasn't Died Out Yet

Because racists like Congresswoman Sheila Jackson Lee refuse to let it go.

Here's a description of the Pepsi Max Super Bowl commercial that has her in a tizzy:
In the ad for Pepsi Max, a black woman sitting on a park bench gets angry with her husband after an attractive, white female jogger sits down next to the couple and smiles and waves at the man.

After the man smiles back, his girlfriend or wife gets angry and whips her Pepsi Max can at him. The man ducks, and the can hits the attractive jogger in the head. The ad is titled "Love hurts."

Here's how ol' Stuffy Britches describes it:
"In this month of African-American history where we're trying to celebrate what is good and great, it certainly seems ridiculous that Pepsi would utilize this kind of humor," she said. "It was not humorous. It was demeaning — an African-American woman throwing something at an African-American male and winding up hitting a Caucasian woman."

"That is why I'm so disappointed with the Pepsi advertisement that showed a demeaning role for African American women, in an ad that showed a can being thrown and being utilized to wound someone else or hit someone else," she said.

Thing is, this ad pretty much works about the same no matter what race the actors are, so she's got nothing to complain about. Heck, two black actors got to be in a Super Bowl commercial. You'd think she'd be thrilled.

Personally, though, the commercial DID offend me.

Not because of race, but because it violated 2 rules of physical comedy.

1) Hurting a man is funny. Hurting a woman is not.

2) Hurting an annoying mungebucket is funny. Hurting an innocent bystander is not.

By way of contrast, Doritos did it right:

[YouTube direct link]


  1. There's a difference between a lame gender cliche and racism, but Ms. Jackson-Lee has her head too far up her bum to realize that. Racism will never die out as long people like her scream that virtually every scenario is rife with it.

    ...and that's my rant of the day. Cannot tolerate that woman.

  2. I thought it was a satire on Michelle Obama's campaign to encourage healthy eating - note how the husband was constantly sneaking behind his wife's back to try to eat junk food, and she was constantly snatching it away from him. When he took a sip of the Pepsi and realized how good it tasted, he instantly looked to her with a look of fearful apprehension on his face, expecting her to deny him that simple pleasure as well. She approves, of course, because it's a zero calorie soft drink. He then spoils the moment by immediately ogling the attractive white woman. The wifes violent response fits with her dominating personality already established by her draconian behavior regarding her husbands diet. This is not a snapshot of a happy marriage!