The theme of Barry's SOTU? "Winning the Future"
Which, as Sarah Palin pointed out, is abbreviated "WTF"
Which, as everyone knows, stands for "Welcome To Facebook", or "What's This For?"
Or possibly something inappropriate for mixed company. I'll let you Google it yourself.
A quick story. When I took the job as the Fred Thompson Show Digital Content Manager, I made a few changes to the web site. One of them was renaming the site's blog, which was then called the "Site Log" - an abysmal name if ever there was one. I suggested the name "Fred Head Blog" to replace it.
Now the more obvious name would've been to abbreviate it the "FTS Blog". However, I mentioned to the Powers That Be that this would be a horrible choice because "FTS" also stands for "F*** That S***".
It got named the Fred Head Blog.
My point being that I'm old, and not particularly savvy on every single web trend, but I still caught this and prevented a PR disaster.
Obama's team is legendarily hip and trendy and internet savvy, yet this flew right over their heads like an eagle on meth.
If they can't manage the details on a simple PR campaign for the most important Obama speech for the year, how can we trust them to manage the details on [health care, national security, the economy, tax policy... whatever... fill in the blank]?
How can someone- in this day and age...
2 days ago